Employee Participation in CSR and Corporate Identity: Insights from a Disaster-Response Program in the Asia-Pacific

• Main Author: CHONG, Mark
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2009
• Subjects: Advertising and Promotion Management; Asian Studies; Business and Corporate Communications; Business Law, Public Responsibility, and Ethics
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/1688; https://doi.org/10.1057/crr.2009.8
• Institution: Singapore Management University

Employees’ deep identification with an organization's identity has been shown to enhance commitment to the organization, job-related motivation and satisfaction, and organization-relevant citizenship behavior. Nonetheless, few studies have looked at how corporate identity influences – or is inf...