A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations

• Main Authors: KIM, Namwoon, HAN, Jin K., SRIVASTAVA, Rajendra K.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2002
• Subjects: technological expectations; information technology; network externalities; logit modeling; small office; computing needs; Business Administration, Management, and Operations; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/2140; https://ink.library.smu.edu.sg/context/lkcsb_research/article/3139/viewcontent/HanSrivastava2002mnscITSOHO_pub.pdf
• Institution: Singapore Management University

The small-office/home-office (SOHO) professionals comprise the fastest growing segment in the labor force today. Typically being a one-person business based at home, SOHO owners mostly rely on office information technology to single handedly run their entire operation. Despite the segment's ostensibly growing dependence and influence on the information technology industry, still very little is known about the dynamics between SOHO and IT products. With the purpose of addressing this void, the SOHO professionals' adoption patterns of multigenerational IT products are ivestigated. Accordingly, an individual SOHO-level initial- and repeat-purchase logit model that captures the procurement patterns for successive generations of technological products, namely the PC category, is developed and tested.