A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations

• Main Authors: KIM, Namwoon, HAN, Jin K., SRIVASTAVA, Rajendra K.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2002
• Subjects: technological expectations; information technology; network externalities; logit modeling; small office; computing needs; Business Administration, Management, and Operations; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/2140; https://ink.library.smu.edu.sg/context/lkcsb_research/article/3139/viewcontent/HanSrivastava2002mnscITSOHO_pub.pdf
• Institution: Singapore Management University

The small-office/home-office (SOHO) professionals comprise the fastest growing segment in the labor force today. Typically being a one-person business based at home, SOHO owners mostly rely on office information technology to single handedly run their entire operation. Despite the segment's ost...