The Relationship among Export Assistance, Pricing Strategy Adaptation to the Foreign Market, and Performance Improvement
The increasing amount of export assistance provided to firms of rich and poor countries shows the high priority given by national and international policy makers to the encouragement of international trade. Despite this, relatively few international marketing researchers have discussed the effective...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2004
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2332 https://ink.library.smu.edu.sg/context/lkcsb_research/article/3331/viewcontent/090704.pdf |
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| Institution: | Singapore Management University |
| Language: | English |