Ratings Lead You To The Product, Reviews Help You Clinch It: The Dynamics and Impact of Online Review Sentiments on Product Sales
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Institutional Knowledge at Singapore Management University
2010
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3587 |
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sg-smu-ink.lkcsb_research-45862014-01-15T05:42:05Z Ratings Lead You To The Product, Reviews Help You Clinch It: The Dynamics and Impact of Online Review Sentiments on Product Sales REDDY, Karempudi Srinivas HU, Nan KOH, Noi Sian 2010-12-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/3587 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Advertising and Promotion Management Business and Corporate Communications Marketing |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Advertising and Promotion Management Business and Corporate Communications Marketing |
| spellingShingle |
Advertising and Promotion Management Business and Corporate Communications Marketing REDDY, Karempudi Srinivas HU, Nan KOH, Noi Sian Ratings Lead You To The Product, Reviews Help You Clinch It: The Dynamics and Impact of Online Review Sentiments on Product Sales |
| format |
text |
| author |
REDDY, Karempudi Srinivas HU, Nan KOH, Noi Sian |
| author_facet |
REDDY, Karempudi Srinivas HU, Nan KOH, Noi Sian |
| author_sort |
REDDY, Karempudi Srinivas |
| title |
Ratings Lead You To The Product, Reviews Help You Clinch It: The Dynamics and Impact of Online Review Sentiments on Product Sales |
| title_short |
Ratings Lead You To The Product, Reviews Help You Clinch It: The Dynamics and Impact of Online Review Sentiments on Product Sales |
| title_full |
Ratings Lead You To The Product, Reviews Help You Clinch It: The Dynamics and Impact of Online Review Sentiments on Product Sales |
| title_fullStr |
Ratings Lead You To The Product, Reviews Help You Clinch It: The Dynamics and Impact of Online Review Sentiments on Product Sales |
| title_full_unstemmed |
Ratings Lead You To The Product, Reviews Help You Clinch It: The Dynamics and Impact of Online Review Sentiments on Product Sales |
| title_sort |
ratings lead you to the product, reviews help you clinch it: the dynamics and impact of online review sentiments on product sales |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2010 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/3587 |
| _version_ |
1770571719549911040 |