Ratings Lead You To The Product, Reviews Help You Clinch It: The Dynamics and Impact of Online Review Sentiments on Product Sales
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Main Authors: | REDDY, Karempudi Srinivas, HU, Nan, KOH, Noi Sian |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2010
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3587 |
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Institution: | Singapore Management University |
Language: | English |
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