Ratings Lead You To The Product, Reviews Help You Clinch It: The Dynamics and Impact of Online Review Sentiments on Product Sales

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Bibliographic Details
Main Authors:	REDDY, Karempudi Srinivas, HU, Nan, KOH, Noi Sian
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2010
Subjects:	Advertising and Promotion Management Business and Corporate Communications Marketing
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/3587
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Institution:	Singapore Management University
Language:	English

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