An assessment of when, where and under what conditions in-store sampling is most effective

• Main Authors: CHANDUKALA, Sandeep R., DOTSON, Jeffrey P., LIU, Qing
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Marketing mix modeling; In-store sampling; Retail strategy; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5270; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6269/viewcontent/1_s20_S0022435917300544_main.pdf
• Institution: Singapore Management University

In-store product sampling is a commonly used promotional technique designed to give prospective consumers an opportunity to experience a product prior to purchase. While prior research has documented a positive relationship between short-term sales and perceptual measures of the customer shopping ex...