An assessment of when, where and under what conditions in-store sampling is most effective
In-store product sampling is a commonly used promotional technique designed to give prospective consumers an opportunity to experience a product prior to purchase. While prior research has documented a positive relationship between short-term sales and perceptual measures of the customer shopping ex...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2017
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5270 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6269/viewcontent/1_s20_S0022435917300544_main.pdf |
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| Institution: | Singapore Management University |
| Language: | English |