The essence of luxury: An Asian perspective: LVMH-SMU Luxury Research Conference 2016
A number of developments in the luxury market have been attributed to the arrival of luxury products in Asian markets. The modernisation of Japan some decades back paved the way for a growing trend towards imbibing western lifestyles in Asia. Japan’s economic success after the Second World War was a...
Saved in:
Main Authors: | REDDY, Srinivas K., HAN, Jin K. |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2017
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5453 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6452/viewcontent/TheEssenceofLuxury.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |
Similar Items
-
Studying the logic of luxury
by: Singapore Management University
Published: (2017) -
Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships
by: PELLEGRINI, Luca, et al.
Published: (1989) -
To extend or not to extend: Success determinants of brand line extensions
by: REDDY, Srinivas K., et al.
Published: (1994) -
Research note: conceptualizing agentic luxury in luxury services
by: Holmqvist, J, et al.
Published: (2023) -
Brand Extensions in a Competitive Context: Effects of Competitive Targets and Product Attribute Typicality on Perceived Quality
by: Han, Jin K.
Published: (1998)