Social influences on organizational attractiveness: Investigating if and when word of mouth matters

• Main Authors: VAN HOYE, Greet, LIEVENS, Filip
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2007
• Subjects: Human Resources Management; Industrial and Organizational Psychology; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5569; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6568/viewcontent/wom.pdf
• Institution: Singapore Management University

Previous recruitment studies have treated potential applicants as individual decision makers, neglecting informational social influences on organizational attractiveness. The present study investigated if and under what conditions word-of-mouth communication matters as a recruitment source. Results...