Social influences on organizational attractiveness: Investigating if and when word of mouth matters
Previous recruitment studies have treated potential applicants as individual decision makers, neglecting informational social influences on organizational attractiveness. The present study investigated if and under what conditions word-of-mouth communication matters as a recruitment source. Results...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2007
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5569 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6568/viewcontent/wom.pdf |
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| Institution: | Singapore Management University |
| Language: | English |