The instrumental and symbolic dimensions of organisations' image as an employer: A large-scale field study on employer branding in Turkey

• Main Authors: VAN HOYE, Greet, BAS, Turker, CROMHEECKE, Saartje, LIEVENS, Filip
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Human Resources Management; Industrial and Organizational Psychology
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5659; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6658/viewcontent/Hoye_et_al_2013_Applied_Psychology__1_.pdf
• Institution: Singapore Management University

Research on recruitment and employer branding has typically been situated in Western countries with predominantly individualistic cultures. The present study investigates the instrumental-symbolic framework for studying organisations' image and attraction as an employer in a non-Western collect...