Investigating web-based recruitment sources: Employee testimonials vs word-of-mouse

• Main Authors: VAN HOYE, Greet, LIEVENS, Filip
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2007
• Subjects: Human Resources Management; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5683; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6682/viewcontent/Investigate_web_based_recruitment_sv.pdf
• Institution: Singapore Management University

Although the internet has dramatically changed recruitment practices, many web-based recruitment sources have not yet been investigated. The present study examines the effects of web-based employee testimonials and web-based word-of-mouth (i.e., 'word-of-mouse') on organizational attractio...