Crisis leadership: When should the CEO step up?

Purpose – One explicit leadership role the chief executive officer (CEO) can play during crisis is to assume the role of being the organization's spokesperson. What remains unclear is at what point of the crisis should the CEO step up and how does that impact crisis communication? The purpose o...

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Bibliographic Details
Main Authors: LUCERO, Marela, TAN, Alywin Teng Kwang, PANG, Augustine
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2009
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6044
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7043/viewcontent/Crisis_leadership_When_should_the_CEO_step_up__1_.pdf
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Institution: Singapore Management University
Language: English