Crisis leadership: When should the CEO step up?
Purpose – One explicit leadership role the chief executive officer (CEO) can play during crisis is to assume the role of being the organization's spokesperson. What remains unclear is at what point of the crisis should the CEO step up and how does that impact crisis communication? The purpose o...
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Main Authors: | LUCERO, Marela, TAN, Alywin Teng Kwang, PANG, Augustine |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2009
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6044 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7043/viewcontent/Crisis_leadership_When_should_the_CEO_step_up__1_.pdf |
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Institution: | Singapore Management University |
Language: | English |
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