The impact of single versus multiple narrating voices in persuasive videos
Broadcast videos often visually depict a product with one or more narrators providing the voice-over to discuss its features and benefits. Examples of broadcast videos include product videos and video advertising, which have become increasingly prevalent and important in consumer decision making in...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2022
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6975 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7974/viewcontent/acr_vol49_3000755.pdf |
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| Institution: | Singapore Management University |
| Language: | English |