On-site sensory experience boosts acceptance of cultivated chicken
This study set out to assess if presenting cultivated chicken in the context of a familiar meal, in a familiar dining setting, would motivate repeat consumption and recommendation. A survey of 107 diners was conducted at Huber's Butchery and Bistro in Singapore – the world's first butchery...
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Main Authors: | CHONG, Mark, LEUNG, Angela K. Y., FERNANDEZ, Tricia Marjorie |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2024
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7474 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8473/viewcontent/SensoryExperience_CultivatedChicken_pvoa_cc_by.pdf |
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Institution: | Singapore Management University |
Language: | English |
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