Calling Dr. Jekyll, not Mr. Hyde: Effects of Bridging Strategy on Relational Outcomes, Perceptions and Supportive Communication Behaviors by Staunch and Hostile Publics
This study focuses on students as potential extreme publics – staunch publics, or those who evaluate a highly positive relationship with the university, and hostile publics, those who evaluate highly negative relationship with the university. The impact of the university’s communication strategy on...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research_smu/194 |
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| Institution: | Singapore Management University |
| Language: | English |