How do you measure a brand’s value?

There is an ISO standard, and a brand could be worth more than you initially thought

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Bibliographic Details
Main Author: DIXIT, Samir
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
ISO
Online Access:https://ink.library.smu.edu.sg/pers/599
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1600&context=pers
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Institution: Singapore Management University
Language: English
Description
Summary:There is an ISO standard, and a brand could be worth more than you initially thought