How do you measure a brand’s value?

There is an ISO standard, and a brand could be worth more than you initially thought

Saved in:

Bibliographic Details
Main Author:	DIXIT, Samir
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2022
Subjects:	brands ISO finance Finance and Financial Management Marketing
Online Access:	https://ink.library.smu.edu.sg/pers/599 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1600&context=pers
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Singapore Management University
Language:	English

Description
Summary:	There is an ISO standard, and a brand could be worth more than you initially thought

Similar Items