How do you measure a brand’s value?

There is an ISO standard, and a brand could be worth more than you initially thought

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Bibliographic Details
Main Author:	DIXIT, Samir
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2022
Subjects:	brands ISO finance Finance and Financial Management Marketing
Online Access:	https://ink.library.smu.edu.sg/pers/599 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1600&context=pers
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Institution:	Singapore Management University
Language:	English

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