How do you measure a brand’s value?
There is an ISO standard, and a brand could be worth more than you initially thought
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Institutional Knowledge at Singapore Management University
2022
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sg-smu-ink.pers-16002022-03-21T02:04:52Z How do you measure a brand’s value? DIXIT, Samir There is an ISO standard, and a brand could be worth more than you initially thought 2022-02-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/599 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1600&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University brands ISO finance Finance and Financial Management Marketing |
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Singapore Management University |
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SMU Libraries |
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Asia |
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Singapore Singapore |
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SMU Libraries |
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English |
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brands ISO finance Finance and Financial Management Marketing |
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brands ISO finance Finance and Financial Management Marketing DIXIT, Samir How do you measure a brand’s value? |
| description |
There is an ISO standard, and a brand could be worth more than you initially thought |
| format |
text |
| author |
DIXIT, Samir |
| author_facet |
DIXIT, Samir |
| author_sort |
DIXIT, Samir |
| title |
How do you measure a brand’s value? |
| title_short |
How do you measure a brand’s value? |
| title_full |
How do you measure a brand’s value? |
| title_fullStr |
How do you measure a brand’s value? |
| title_full_unstemmed |
How do you measure a brand’s value? |
| title_sort |
how do you measure a brand’s value? |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2022 |
| url |
https://ink.library.smu.edu.sg/pers/599 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1600&context=pers |
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