How do you measure a brand’s value?
There is an ISO standard, and a brand could be worth more than you initially thought
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Main Author: | DIXIT, Samir |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2022
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/pers/599 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1600&context=pers |
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Institution: | Singapore Management University |
Language: | English |
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