Using Consumer Informedness as an Information Strategy
Consumer informedness describes the degree to which consumers are aware of the specific attributes of products or services offered in the marketplace. Understanding how this level of informedness can amplify consumer behaviour provides firms with the opportunity to develop information-based strategi...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2804 https://ink.library.smu.edu.sg/context/sis_research/article/3804/viewcontent/RSMDiscovery20_Metis_204042.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Consumer informedness describes the degree to which consumers are aware of the specific attributes of products or services offered in the marketplace. Understanding how this level of informedness can amplify consumer behaviour provides firms with the opportunity to develop information-based strategies that can encourage their target segment make purchases. |
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