Using Consumer Informedness as an Information Strategy

Consumer informedness describes the degree to which consumers are aware of the specific attributes of products or services offered in the marketplace. Understanding how this level of informedness can amplify consumer behaviour provides firms with the opportunity to develop information-based strategi...

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Bibliographic Details
Main Authors: LI, Ting, KAUFFMAN, Robert John, VAN HECK, Eric, VERVEST, Peter, DELLAERT, Benedict
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
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Online Access:https://ink.library.smu.edu.sg/sis_research/2804
https://ink.library.smu.edu.sg/context/sis_research/article/3804/viewcontent/RSMDiscovery20_Metis_204042.pdf
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Institution: Singapore Management University
Language: English