Using Consumer Informedness as an Information Strategy

Using Consumer Informedness as an Information Strategy

Consumer informedness describes the degree to which consumers are aware of the specific attributes of products or services offered in the marketplace. Understanding how this level of informedness can amplify consumer behaviour provides firms with the opportunity to develop information-based strategi...

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Main Authors: LI, Ting, KAUFFMAN, Robert John, VAN HECK, Eric, VERVEST, Peter, DELLAERT, Benedict
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Computer Sciences
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/sis_research/2804
https://ink.library.smu.edu.sg/context/sis_research/article/3804/viewcontent/RSMDiscovery20_Metis_204042.pdf
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Institution: Singapore Management University
Language: English
id sg-smu-ink.sis_research-3804
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spelling sg-smu-ink.sis_research-38042015-11-13T06:06:07Z Using Consumer Informedness as an Information Strategy LI, Ting KAUFFMAN, Robert John VAN HECK, Eric VERVEST, Peter DELLAERT, Benedict Consumer informedness describes the degree to which consumers are aware of the specific attributes of products or services offered in the marketplace. Understanding how this level of informedness can amplify consumer behaviour provides firms with the opportunity to develop information-based strategies that can encourage their target segment make purchases. 2014-12-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/sis_research/2804 https://ink.library.smu.edu.sg/context/sis_research/article/3804/viewcontent/RSMDiscovery20_Metis_204042.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Computer Sciences Strategic Management Policy
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Computer Sciences
Strategic Management Policy
spellingShingle Computer Sciences
Strategic Management Policy
LI, Ting
KAUFFMAN, Robert John
VAN HECK, Eric
VERVEST, Peter
DELLAERT, Benedict
Using Consumer Informedness as an Information Strategy
description Consumer informedness describes the degree to which consumers are aware of the specific attributes of products or services offered in the marketplace. Understanding how this level of informedness can amplify consumer behaviour provides firms with the opportunity to develop information-based strategies that can encourage their target segment make purchases.
format text
author LI, Ting
KAUFFMAN, Robert John
VAN HECK, Eric
VERVEST, Peter
DELLAERT, Benedict
author_facet LI, Ting
KAUFFMAN, Robert John
VAN HECK, Eric
VERVEST, Peter
DELLAERT, Benedict
author_sort LI, Ting
title Using Consumer Informedness as an Information Strategy
title_short Using Consumer Informedness as an Information Strategy
title_full Using Consumer Informedness as an Information Strategy
title_fullStr Using Consumer Informedness as an Information Strategy
title_full_unstemmed Using Consumer Informedness as an Information Strategy
title_sort using consumer informedness as an information strategy
publisher Institutional Knowledge at Singapore Management University
publishDate 2014
url https://ink.library.smu.edu.sg/sis_research/2804
https://ink.library.smu.edu.sg/context/sis_research/article/3804/viewcontent/RSMDiscovery20_Metis_204042.pdf
_version_ 1770572630997336064

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