Inter-retailer channel competition: Empirical analyses of store entry effects on online purchases

Inter-retailer channel competition: Empirical analyses of store entry effects on online purchases

This study empirically examines the effect of offline store entry on a competing online retailer in the footwear industry and investigates how this effect depends on the relative product assortment and price between the offline store and the online retailer. Using transaction data from a large onlin...

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Bibliographic Details
Main Authors: Tang, Qian, Lin, Mei, KIM, Youngsoo
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
Electronic commerce
Online and offline markets
Showrooming
Propensity score
Computer Sciences
E-Commerce
Management Information Systems
Online Access:https://ink.library.smu.edu.sg/sis_research/2824
https://ink.library.smu.edu.sg/context/sis_research/article/3824/viewcontent/inter_retailer.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/2824
https://ink.library.smu.edu.sg/context/sis_research/article/3824/viewcontent/inter_retailer.pdf

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