Inter-retailer channel competition: Empirical analyses of store entry effects on online purchases

• Main Authors: Tang, Qian, Lin, Mei, KIM, Youngsoo
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2021
• Subjects: Electronic commerce; Online and offline markets; Showrooming; Propensity score; Computer Sciences; E-Commerce; Management Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/2824; https://ink.library.smu.edu.sg/context/sis_research/article/3824/viewcontent/inter_retailer.pdf
• Institution: Singapore Management University

This study empirically examines the effect of offline store entry on a competing online retailer in the footwear industry and investigates how this effect depends on the relative product assortment and price between the offline store and the online retailer. Using transaction data from a large onlin...