Inter-retailer channel competition: Empirical analyses of store entry effects on online purchases
This study empirically examines the effect of offline store entry on a competing online retailer in the footwear industry and investigates how this effect depends on the relative product assortment and price between the offline store and the online retailer. Using transaction data from a large onlin...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2021
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2824 https://ink.library.smu.edu.sg/context/sis_research/article/3824/viewcontent/inter_retailer.pdf |
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| Institution: | Singapore Management University |
| Language: | English |