An economic analysis of incentivized positive reviews

An economic analysis of incentivized positive reviews

It becomes increasingly popular that some large online retailers such as Amazon open their platforms to allow third-party retail competitors to sell on their own platforms. We develop an analytical model to examine this retailer marketplace model and its business impact. We assume that a leading ret...

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Bibliographic Details
Main Authors: CHEN, Jianqing, GUO, Zhiling, HUANG, Jian
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
Positive reviews
electronic commerce
cash-back rebate
pricing decision
Databases and Information Systems
Online Access:https://ink.library.smu.edu.sg/sis_research/4332
https://ink.library.smu.edu.sg/context/sis_research/article/5335/viewcontent/An_Economic_Analysis_of_Incentivized_Positive_Reviews__1_.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/4332
https://ink.library.smu.edu.sg/context/sis_research/article/5335/viewcontent/An_Economic_Analysis_of_Incentivized_Positive_Reviews__1_.pdf

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