An economic analysis of incentivized positive reviews
It becomes increasingly popular that some large online retailers such as Amazon open their platforms to allow third-party retail competitors to sell on their own platforms. We develop an analytical model to examine this retailer marketplace model and its business impact. We assume that a leading ret...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/4332 https://ink.library.smu.edu.sg/context/sis_research/article/5335/viewcontent/An_Economic_Analysis_of_Incentivized_Positive_Reviews__1_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |