Imaginary people representing real numbers: Generating personas from online social media data

We develop a methodology to automate creating imaginary people, referred to as personas, by processing complex behavioral and demographic data of social media audiences. From a popular social media account containing more than 30 million interactions by viewers from 198 countries engaging with more...

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Bibliographic Details
Main Authors: AN, Jisun, KWAK, Haewoon, JUNG, Soongyo, SALMINEN, Joni, ADMAD, M., JANSEN, Bernard J.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
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Online Access:https://ink.library.smu.edu.sg/sis_research/5333
https://ink.library.smu.edu.sg/context/sis_research/article/6337/viewcontent/imaginary_people___PV_LAPTOP_R4BPGPSE.pdf
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Institution: Singapore Management University
Language: English
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