Imaginary people representing real numbers: Generating personas from online social media data
We develop a methodology to automate creating imaginary people, referred to as personas, by processing complex behavioral and demographic data of social media audiences. From a popular social media account containing more than 30 million interactions by viewers from 198 countries engaging with more...
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| Main Authors: | , , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/5333 https://ink.library.smu.edu.sg/context/sis_research/article/6337/viewcontent/imaginary_people___PV_LAPTOP_R4BPGPSE.pdf |
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| Institution: | Singapore Management University |
| Language: | English |