Extending CRM with mobile messaging: A case study
The large increase in mobile phone usage over the past decade has provided an opportunity for companies to improve the quantity and quality of customer interactions. Despite the promise of mobile communications, the success of service offerings in the financial sector has been mixed. Mobile browser-...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2009
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/6246 https://doi.org/10.1504/IJBIR.2010.029538 |
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| Institution: | Singapore Management University |
| Language: | English |