Towards automatic persona generation using social media

The use of personas is an interactive design technique with considerable potential for product and content development. However, personas have typically been viewed as fairly static. In this research, we implement an approach for creating personas in real time, based on automated analysis of actual...

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Main Authors: AN, Jisun, CHO, Hoyoun, KWAK, Haewoon, HASSEN, Mohammed Ziyaad, JANSEN, Bernard J
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語言:English
出版: Institutional Knowledge at Singapore Management University 2016
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在線閱讀:https://ink.library.smu.edu.sg/sis_research/6263
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機構: Singapore Management University
語言: English