Findings of a user study of automatically generated personas

Findings of a user study of automatically generated personas

We report findings and implications from a semi-naturalistic user study of a system for Automatic Persona Generation (APG) using large-scale audience data of an organization's social media channels conducted at the workplace of a major international corporation. Thirteen participants from a ran...

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Bibliographic Details
Main Authors: SALMINEN, Joni, KWAK, Haewoon, AN, Jisun, JUNG, Soon-gyo, JANSEN, Bernard J.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
data-driven personas
persona analytics
user experience
Artificial Intelligence and Robotics
Digital Communications and Networking
Online Access:https://ink.library.smu.edu.sg/sis_research/6292
https://ink.library.smu.edu.sg/context/sis_research/article/7295/viewcontent/Findings_of_a_User_Study_of_Automatically_Generated_Personas.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/6292
https://ink.library.smu.edu.sg/context/sis_research/article/7295/viewcontent/Findings_of_a_User_Study_of_Automatically_Generated_Personas.pdf

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