Findings of a user study of automatically generated personas

• Main Authors: SALMINEN, Joni, KWAK, Haewoon, AN, Jisun, JUNG, Soon-gyo, JANSEN, Bernard J.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: data-driven personas; persona analytics; user experience; Artificial Intelligence and Robotics; Digital Communications and Networking
• Online Access: https://ink.library.smu.edu.sg/sis_research/6292; https://ink.library.smu.edu.sg/context/sis_research/article/7295/viewcontent/Findings_of_a_User_Study_of_Automatically_Generated_Personas.pdf
• Institution: Singapore Management University

We report findings and implications from a semi-naturalistic user study of a system for Automatic Persona Generation (APG) using large-scale audience data of an organization's social media channels conducted at the workplace of a major international corporation. Thirteen participants from a ran...