View, Like, Comment, Post: Analyzing user engagement by topic at 4 levels across 5 social media platforms for 53 news organizations

• Main Authors: ALDOUS, Kholoud K., AN, Jisun, JANSEN, Bernard J.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2019
• Subjects: Facebook; Twitter; Instagram; Reddit; YouTube; Platform strategy; Social media; Social media platforms; Topic distributions; User engagement; Databases and Information Systems; Numerical Analysis and Scientific Computing; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/6297; https://ink.library.smu.edu.sg/context/sis_research/article/7300/viewcontent/3208_Article_Text_View_Like_2019_pv.pdf
• Institution: Singapore Management University

We evaluate the effects of the topics of social media posts on audiences across five social media platforms (i.e., Facebook, Instagram, Twitter, YouTube, and Reddit) at four levels of user engagement. We collected 3,163,373 social posts from 53 news organizations across five platforms during an 8mon...