'Is more better?': Impact of multiple photos on perception of persona profiles

• Main Authors: SALMINEN, Joni, NIELSEN, Lene, JUNG, Soon-Gyo, AN, Jisun, KWAK, Haewoon, JANSEN, Bernard J.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: personas; user perceptions; online data representations; Databases and Information Systems; Graphics and Human Computer Interfaces
• Online Access: https://ink.library.smu.edu.sg/sis_research/6535; https://ink.library.smu.edu.sg/context/sis_research/article/7538/viewcontent/_Is_More_Better__Impact_of_Multiple_Photos_on_Perception_of_Persona_Profiles.pdf
• Institution: Singapore Management University

In this research, we investigate if and how more photos than a single headshot can heighten the level of information provided by persona profiles. We conduct eye-tracking experiments and qualitative interviews with variations in the photos: a single headshot, a headshot and images of the persona in...