'Is more better?': Impact of multiple photos on perception of persona profiles
In this research, we investigate if and how more photos than a single headshot can heighten the level of information provided by persona profiles. We conduct eye-tracking experiments and qualitative interviews with variations in the photos: a single headshot, a headshot and images of the persona in...
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| Main Authors: | , , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/6535 https://ink.library.smu.edu.sg/context/sis_research/article/7538/viewcontent/_Is_More_Better__Impact_of_Multiple_Photos_on_Perception_of_Persona_Profiles.pdf |
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| Institution: | Singapore Management University |
| Language: | English |