Studying the logic of luxury
The SMU Centre for Marketing Excellence is partnering with Asia’s luxury sector to navigate trends that are changing the face of retail. See the book: The essence of luxury: An Asian perspective: LVMH-SMU Luxury Research Conference 2016
Saved in:
Main Author: | Singapore Management University |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2017
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/smu_research/1 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1001&context=smu_research |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |
Similar Items
-
Luxury branding for Asia
by: Singapore Management University
Published: (2019) -
The essence of luxury: An Asian perspective: LVMH-SMU Luxury Research Conference 2016
by: REDDY, Srinivas K., et al.
Published: (2017) -
Luxury back in Vogue
by: RAMBOURG, Erwan
Published: (2021) -
The impact of electronic and fashion innovativeness and perceived value on online purchase intention toward the brand ‘Shein’ with trust as the moderating variable
by: Aspilla, Noel R., et al.
Published: (2021) -
When a satisfactory price beats a maximal mark-up
by: Singapore Management University
Published: (2017)