Multicultural Attitude and Framing Affect Acceptance of Foreign Acquisition
High multiculturals (cultural diversity appreciating individuals) showed higher acceptance to a foreign acquisition of a local television station when the acquisition was framed as an economic opportunity in which the local core value remained unscathed, instead of a cultural transgression in which...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/soss_research/1608 |
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| Institution: | Singapore Management University |
| Language: | English |