Mindfulness-based transformational learning for managing impulse buying
© 2019, © 2019 Taylor & Francis Group, LLC. The authors focus on applying mindfulness-related concepts to business education by relying on transformational learning techniques for reducing impulse buying in a six-week Smart Consumer university class. A transformational learning program was des...
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| Main Authors: | , , , |
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| Format: | Journal |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85069049963&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/65445 |
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| Institution: | Chiang Mai University |