MARKETING STRATEGY TO DEVELOP CUSTOMER BASE IN GAINING COMPETITIVE ADVANTAGE (CASE STUDY : OLDBLUE.CO)
Denim developments in Indonesia are growing up and down, many local brands grow and compete in the local premium denim market. According to Claire Dupuis, a Senior Product Trend Forecaster at Cotton Incorporated and a denim specialist, the basic definition of premium denim is a pair of jeans that st...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/18086 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |