THE INFLUENCE OF BRAND KNOWLEDGE OF CELEBRITY ENDORSER AND PRODUCT TO BRAND KNOWLEDGE TRANSFER A CASE STUDY ON TELKOMFLEXI
TelkomFlexi is a CDMA-based product of PT Telkom Tbk. with advanced technology. Initially, TelkomFlexi only signed The Changcuters, a Bandung-based band to be the endorser. Afterwards, this CDMA provider decided to add another endorser, Kirana Larasati, a young selebriti who was frequently seen on s...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/19467 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
