PROPOSED MARKETING STRATEGY FOR ENGAGING HONDA MOTORCYCLE CUSTOMER A CASE STUDY AT PT. DAYA ADICIPTA MUSTIKA
ABSTRACT <br /> <br /> <br /> Through years, motorcycle industry has grown significantly in Indonesia. The development of the motorcycle industry is highly driven by customers‟ needs in stable, convenient, fast, and affordable transportation that is beyond the governmen...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/19671 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |