UNDERSTANDING THE FACTORS AFFECTING THE CUSTOMER INTENTION IN USING MOBILE INSTANT MESSAGING (MIM) : A CASE STUDY OF LINE CORPORATION
Along with the technology development, the way of communication is developing to mobile instant messaging (MIM) usage. LINE, one of the MIM application, becomes the third most <br /> <br /> widely used MIM application in Indonesia on 2015 (Waesche, 2015). Adapting the extended TAM theory...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/27276 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |