MARKETING STRATEGY TO RESOLVE SALES ISSUE WITHIN A CULINARY BUSINESS IN PEKANBARU (CASE STUDY: GEPREKAN MAS ACENG)
The culinary industry is an interesting subject to explore as many new ideas and creativity can be expressed from it. The ideas did not only come in the form of new kind of cuisines but also in the form of how an existing dish is modified to appeal according to the taste of a market segment. Ayam ge...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/31258 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |