EXPLORING FACTORS RELATED TO THE TECHNOLOGY ADOPTION IN PURCHASING SYSTEM OF PRODUCT THROUGH MOBILE APPLICATION
The rapid change of digital technology in human activities has changed human behavior today. Since the last five years, Indonesia has become home for new products with innovation and disrupting many conventional methods or processes, especially in the purchase of a product or service. The adopti...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/34059 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |