PROPOSED MARKETING STRATEGY TO DEPARTMENT OF CULTURAL AND TOURISM TO PROMOTE HALAL TOURISM DESTINATION (STUDY CASE: BANDUNG CITY)
The growth of Muslim population in the world leads to the increasing number of Muslim tourists around the world. The Muslim traveller market is projected to have a total spending up to US$ 330 billion by 2026. Indonesia, as the most populous Muslim country, urges the national tourism industry to att...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/41909 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |